Compared to other websites in your industry, are you more active in updating your site? Do you send more or less email? Do you run more or less frequent promotions, of greater or lesser value? Are you more or less active in social media than your competition?
When planning your upcoming marketing and promotions calendar, consider what your competitors did on the same days last year, on their website, in email campaigns, and on social media.
Connect the dots and clearly see which website changes, email promotions or social media posts drive traffic, conversions, and sales.
Consider when your competitors are sending email campaigns and target to be there when they are, or identify gaps when no messages are being sent in your industry.
Find patterns in the timing of your competitors promotions or messaging. Do they run a big “one day only” offer the last Monday of every month? Does a big site-wide sale usually run on their website three days following a private email campaign running the same sale?
You can see when competitor’s traffic spikes or drops through other third-party services, but what led to those changes? Our historical mapping of marketing messages is the missing piece to a more successful data-driven strategy.